People share unbiased opinions on Reddit, which we turn into
drivers.
Used by High-Performance Brands
Get raw, unfiltered insights on any brand, product, or culture from Reddit
When you enter a keyword, IdeaApe analyzes Reddit posts to find common issues and opinions without filters.
IdeaApe studies Reddit posts, breaking down opinions to find the main reasons and problems behind them.
IdeaApe is the first place I go to validate that my latest idea matches a true market insight and need.
Fitz Maro
Manager of Design Technology, Amazon
What are people's opinions on commercial flights?
Research authentic opinions on commercial airplanes with IdeaApe’s AI—uncover motivations, challenges, and solutions from Reddit users.
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Discover the real drawbacks of an engineering degree—IdeaApe reveals motivations, challenges, and solutions from Reddit insights.
How do people feel about Bottega Veneta?
Curious about people's real feelings on Bottega Veneta? Use IdeaApe to uncover motivations, challenges, and solutions from Reddit insights.o1
Transform a vague and generic description into a detailed, in-depth analysis
Entering a broad keyword allows IdeaApe to examine Reddit posts and create a detailed report. It identifies different types of people, their motivations, issues, and solutions turning simple input into deep, useful insights.
Understand what motivates people to take action
IdeaApe examines Reddit discussions to discover why people act the way they do. By finding out what motivates different kinds of people, it shows what makes them interested in a topic.
Identify the barriers they face
IdeaApe identifies common problems and obstacles that users talk about. This helps highlight the challenges different people face, giving insights into issues that need to be fixed.
Learn how they describe their solutions for overcoming those barriers
IdeaApe also gathers solutions from Reddit users, showing how they overcome challenges. By studying their words, it reveals practical strategies people use to solve problems, using their own language.
IdeaApe is my go-to tool for gaining a comprehensive understanding of consumer sentiments on various topics. I highly recommend it for validating concepts and ideas.
Simon Gee
Marketing Leader, Fortune 500
Use IdeaApe to test and validate your gut feeling
IdeaApe gives you insights based on real user discussions, showing if your thoughts match actual audience opinions and recurring issues.
See how we compare
IdeaApe excels across deep research, insights, and validation.
Research audiences that are very hard to reach
IdeaApe studies Reddit's many and varied discussions to uncover insights from small and hard-to-find groups, giving you a full understanding of audiences that are hard to reach.
With over 430 million active users each month, Reddit provides access to a large and engaged global audience.
Anonymity on Reddit encourages open discussions, leading to honest opinions that are valuable for market research.
There are over 130,000 active communities (called subreddits) covering a vast range of topics and niche interests.
More than 50% of users contribute content, which means high participation generates a wealth of user-created data.
The only tool you need to understand your audience
Understand what motivates your audience, find out their barriers, and learn their solutions all in their own words. Dive deep and make smart decisions today.